TSR started August 1999 as the very first The Sims™ fansite. Today it’s the largest The Sims community in the world. They offer more custom content than any other site and it’s all for free!

For this brand refresh, the client aimed to establish an identity that is clean, scalable, and adaptable across all assets and platforms. The intention was to create a system that complements custom content rather than competes with it, while remaining instantly recognizable. The icon was updated to avoid potential copyright concerns, ensuring that the new design preserves the integrity of both The Sims and The Sims Resource brands.